Amazon, doing it again (have I said this not so long ago as well?).
Werner Vogels: Expanding the Cloud: Amazon EC2 in Europe
These are three of the main drivers for the requests by our customers
- Lower latency from EC2 instances to their clients. The European Region can be accessed with low latency from all major European network hubs.
- Low latency access to data stored in the Amazon Simple Storage Service (S3). A large number of customers have stored data into the European Region of Amazon S3. With the new European region this data can now be accessed with low latency from within EC2 at no cost
- Regulatory requirements may require that data be stored in the EU and/or processing take place within the EU. With the European Regions of Amazon S3 and Amazon EC2 developers now can address those requirements.
Find the details here.
Having been a part of the private beta cycle for the EC2:EU data center I have to admit that the Amazon Web Services team is getting /incredibly good/ at keeping a low profile during the development of new products, releasing them as production services to the world at mind numbing speeds. It wasn’t long ago that a private beta cycle for an AWS-based service would last 6-9 months. Now?
Not very long. At all.
This is the thing that competitors such as Microsoft need to pay the most attention to:
Getting production services into the hands of paying customers as quickly as possible w/o attempting to boil the ocean. In other words, one web service at a time. One could easily have seen a process in which someone@AWS back in the 2005/6 time frame said: “To do this right, we need multiple data centers in multiple locations across the planet before we can launch. And what good is a storage service if we don’t offer computing services and a queue service and a database service as well? We’ll get laughed off the utility computing planet!” attempting to boil the utility computing ocean in one go. Given the leap frog lead AWS now has on everyone in the marketplace, that obviously would have been a big mistake.
Fortunately — for both them and for us — they were smart enough to realize winning customers one data center and one web service at a time was the way go.
And this is what it is all about to be successful. Do one thing at a time, do this good, take the learnings and go for the next target. Do not try to swallow the elephant in one go and fail.