From Outsourcing to Crowdsourcing

Interesting Study from a joint research project between ABeam Consulting, MIT and University of Helsinki. Get it here.

Crowdsourcing is the approach to business — especially creation — which flings open the doors to anyone and everyone interested in participating. In this whitepaper, it is used as a metaphor to illustrate how companies can only get the most out of their offshoring investments by extending the stakeholder community outside the traditional project boundaries to include even tangential stakeholders. As is the case for crowdsourcing initiatives via the Web, companies exploit existing collaboration and communication technologies.

While the right resource model and contract are prerequisites for successful offshoring, offshoring unleashes its full potential value only if offshoring providers become an integral part of the delivery network of the client, high up in its value chain.

Identified Critical Success Factors in Establishing Successful Offshoring Collaboration Networks:

  1. Build Delivery Networks, not Outsourcing Departments
  2. Establish New Types of Roles and Relationships
  3. Setup Long Lasting Teams as Part of the Customer Organization
  4. Move Offshoring Partners up the Value Chain

And while you can see that genuine interests of the participating consulting firm come through, a quite good study. Worth a read.

And the link to the “classic” article from Jeff Howe in Wired 14.06: The Rise of Crowdsourcing. His blog is here.

2 Responses to “From Outsourcing to Crowdsourcing”


  1. 1 Cem Basman September 11, 2008 at 5:54 pm

    Right on, Armin. This is cool. That’s what it is all about.


  1. 1 Fallbeispiel: From Outsourcing to Crowdsourcing « Sprechblase Trackback on September 11, 2008 at 9:45 pm
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