Every week, there is a new hype…

… but YOU have to decide whether you follow it or not.

Joel nails it:

You have to be careful when it comes to embracing the latest business idea. A single anecdote filtered through the eyes of a journalist about a new cool philosophy for running a company has to be considered in the light of other evidence, such as the way thousands of other companies are set up and operate.

I love his self-ironic style. One example:

The lesson is, Don’t believe everything you read in a business magazine. Not even this one.